This article is sponsored by Viv + Jules.
They say breakfast is the most important meal of the day, but we’d argue that it’s actually brunch. Hoboken has plenty of options worthy of a weekend reservation, but a new contender has entered the lineup that’s definitely worth checking out (and we did just that!). Viv + Jules, located at 400 Adams Street, Hoboken, has recently launched weekend brunch, happening every Saturday and Sunday from 11AM – 3PM. Keep reading to learn more about Hoboken’s newest brunch spot, Viv + Jules (and, of course, for what you should order when you go).
About Viv + Jules
Viv + Jules opened this winter in the former Stewed Cow space, bringing a totally different vibe to 400 Adams Street. From longtime Hoboken restaurateur John Avoletta and celebrity chef Cliff Crooks, the new(ish) restaurant serves elevated comfort food in a relaxed, welcoming setting.
The space features a balance between lively and laid-back, with outdoor seating for warmer days. We sat in the back room on our recent visit, which felt especially cozy. It’s also not overly loud, a win for catching up with friends. Between the super-friendly staff and fellow diners who were equally as warm, it had that neighborhood spot energy that Hoboken does best.
A New Brunch Spot
After a few months on the Hoboken food scene, Viv + Jules has launched a new weekend brunch menu. Brunch is served Saturdays and Sundays from 11AM to 3PM, featuring a mix of sweet and savory dishes. The menu includes items like rotisserie chicken salad, an avocado croissant, ricotta pancakes, and more. Read: something for every kind of brunch goer.
We went all in on a mix of shareables and entrees and highly recommend doing the same.
Here’s what we tried:
Food:
- Tiramisu French toast (a MUST-order for the table)
- Smoked salmon entrée
- Crab tartine
Drinks:
- Orange Crush
- Pamplemousse Cosmo
You really can’t go wrong with any of it, though — cocktails and food alike. Click here to see the full menu.
The Essentials
Viv + Jules is a great new option for weekend brunch, especially if you’re in the mood for something cozy, social, and a little indulgent.
Viv + Jules is open seven days a week, and brunch is served Saturdays and Sundays from 11AM–3PM. Be sure to check the website for the most up-to-date hours.










