Nicole is a born and bred Jersey girl. Originally from Bergen County, she's called Jersey City home since 2016. After years of working in NYC at marketing agencies for big brands, her entrepreneurial spirit led her to turn her side hustle {supporting local businesses as a writer and social media strategist} into her day job. An all-around champion for small businesses, Nicole loves to shop, eat, drink, and share all things local to New Jersey on her Instagram page, @heynicoleraye. When she isn't curating content or networking, she can be found exploring NJ neighborhoods with her college sweetheart, whipping up a home-cooked meal, planning a get-together for her friends, redecorating her apartment, rooting for her favorite teams (go NJ Devils!), or plotting her next adventure.
