Raised in Livingston, NJ by a single mother who worked tirelessly to create a beautiful life for her girls, Amanda Lederman's goal has always been to build a career to make her mom proud. After completing her degrees in Public Relations, English, and Journalism at Montclair State University, Amanda threw herself into the media world as a Marketing Associate at Conde Nast’s WIRED. As her love for digital and social media blossomed, Amanda pursued positions at Capezio, Shutterstock, and BlogHer, where she launched, built, and contributed to the companies’ influencer and blogger programs. There, she grew social media engagement and developed editorial, digital, event, and community strategies into powerhouses of performance and profit. Amanda is a full-fledged Jersey Girl, who only moved out of state to go across the river (briefly) and now lives in Jersey City with her boyfriend, Alex, her dog, Otis, and multiple nameless fish.