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Alfalfa Officially Expands into Jersey City

by Hoboken Girl Team
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Alfalfa said hello to Jersey City this past Monday, April 3rd at a ribbon-cutting ceremony for their newest location. The eatery, best known for its unique salads, wraps, breakfast burritos, homemade gluten-free donuts, and more, opened in Hoboken in 2019 and will be hosting its official grand opening in JC on Saturday, April 8th. Located in the Powerhouse Arts District at 160 1st Street, this location is the brand’s first complete build from scratch and showcases the Alfalfa story while mirroring the same delicious menu as their Hoboken location. The JC location will be the third Alfalfa restaurant, joining the one in Hoboken + another in Santa Monica – both of which have already charmed salad lovers on the East and West Coasts. Read on to learn more about Alfalfa and all that we know about their grand opening in Jersey City.

alfalfa food/bev photo

Making Their Mark

Jersey City was once the stomping grounds of childhood friends and Alfalfa co-founders Andrew Arrospide, Dan Sobsey, Dan Londono, Ben Sobsey, and Santa Monica GM, Luke Leonard. So, when it came to picking a third location, Jersey City seemed like the perfect spot to open the next Alfalfa. These Hoboken natives + St. Peter’s Prep alum are lifelong friends who, after pursuing their own careers, came back together to start the popular salad spot. They, along with many others in town, felt as though Hoboken lacked enough healthy food options. 

What started small at the Garden Street Farmers Market has now turned into three locations (soon to be four) spanning from coast to coast. When they first opened in Hoboken, the owners knew they had big shoes to fill, after taking over the beloved Schnakenberg’s Luncheonette space, but Alfalfa quickly became a local favorite.

“With a vision from the beginning to have our own space where we could focus on quality ingredients and a warm atmosphere” is what continues to drive their passion for creating a local spot for foodies to indulge in a healthy + delicious menu. 

The New JC Space + Grand Opening Celebration

Alfalfa is celebrating the grand opening of its new Jersey City location this Saturday, April 8th. The celebration will include special activations and freebies throughout the day including a personalized painted tote from Katrina Eugenia and a FREE doughnut for the first 25 guests. The Alfalfa team is also giving out free Ginger Turmeric Lemonade for you + a friend when you mention ‘Hoboken Girl’ (while supplies last). And last but not certainly not least, there will be a chance to win gift cards, a free week at Impact Fitness, and Alfalfa swag during the grand opening celebrations.

Located in the heart of the Powerhouse Arts District at 160 1st Street in Jersey City, it was no accident that the co-founders set up shop where they did – being St. Peter’s Prep alum, their hope was to bring Alfalfa to their old digs.

The team is excited about this location as it is their first complete build from scratch. The Hoboken + Santa Monica locations were both pre-existing restaurants, so this build-out gives the team the ability to start fresh.

alfalfa jc interior

“It’s an intimate space that allows guests to easily come in and quickly place or pick up their order,” explained Andrew. 

The walls are expected to showcase the timeline of the Alfalfa story, from how they started as a vendor at the Hoboken Farmers Market in 2018 to where they are now, with bi-coastal restaurants and a third location set to open on April 8th in Jersey City.

And just as they’ve done in Hoboken, Alfalfa will continue to source provisions from hyper-local partners. The team is excited to continue these collaborative partnerships to support other local businesses. 

canva learn more

On The Menu

Since the team first got started in 2018, they have been focused on the customer experience. Using the freshest ingredients, they created a balanced menu loaded with unique salads, breakfast burritos, and of course the highly coveted gluten-free donuts. In addition, Alfalfa also serves hot + cold drinks as well as bone broth. The restaurant has plant-friendly choices, plus the option to build your own menu items. 

“That is what sets us apart from our peers – our obsession with how we make our customers feel and our focus on inspiring their joy through balance, starting with salad and donuts.”

The team plans to mirror the same menu as Hoboken so Alfal-fans can expect the same balanced menu at the Jersey City location. That means the beloved Buffalo Goddess + Wild Harvest salads both made the cut. Let’s not forget that any salad can be made into a wrap – providing us with even more tasty options.

check out the menu canva button

Don’t forget, to mention ‘Hoboken Girl’ to receive 10% off your first in-person order at the JC grand opening celebration on 4/8

Alfalfa is located at 160 1st Street in Jersey City and 1110 Washington Street in Hoboken. The grand opening celebration for the new JC location is happening on Saturday, April 8th. 

Be on the lookout for more information as they make their way into the area. Download the Eat Alfalfa app to make ordering easy and to start earning rewards.

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