Veloce Specialty Sandwiches has officially opened in Jersey City. Located at 580 Montgomery Street, the third-generation deli operates out of a ghost kitchen and primarily functions as a pickup and food delivery restaurant. Delivering authentic Italian food with an American spin, Veloce’s owner hopes to make his own mark in the heart of Jersey City. Read on to learn more about Veloce.
^ Sandwich No. 10 on the menu: turkey, fresh mozzarella, arugula, sun-dried tomatoes, and balsamic (Photo credit: @velocesandwiches)
Veloce’s Grand Opening
Veloce Specialty Sandwiches opened for business on September 1st. Owner James Aliotta (pictured below) shared with Hoboken Girl how the idea came about.
(Photo credit: @velocesandwiches)
“This is the third generation in the family. My grandfather, Rocco Saputo, started M&R Salumeria (308 Central Ave) in Jersey City back in 1969, so over 50 years ago. He had a successful Italian deli here. That got passed on to a few of my uncles, [which led to them] opening up shops in northern Jersey,” James says.
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“Now I decided to bring it back to Jersey City with a little bit of a different concept. I wanted to open up a business for a few years now but I understand the times that we’re in, and delivery is becoming more and more popular so we decided to go with a more virtual, ghost kitchen concept to start creating exposure and try and tap into the market and make sure the demand is there for the product.”
(Photo credit: @velocesandwiches)
Passing by Veloce’s space, customers will notice small signage on the building and a pickup spot in the front.
“It’s set up where it’s almost a sublet where there is a storefront, but it’s not my storefront. I’m subletting the kitchen,” James, a Rockaway, NJ resident, shares. “It’s a chance to test out the concept. With things opening and closing back down, I wasn’t going to risk opening up an actual storefront. The idea is to build the brand in the area and eventually have my own storefront.”
About the Menu
The owner got the name of his business from the meaning behind the concept, with “Veloce” meaning “fast” in Italian.
^ Crispy chicken nuggets served with a side of homemade Veloce sauce
(Photo credit: @velocesandwiches)
“The whole idea was to deliver quick, high-quality sandwiches, and signature [food] to the area. I wanted it to be Italian-influenced but also Americanized at the same time, so I went for a more trendy, short, and sweet name that people will become more familiar with,” James adds. “I think it fits our business model perfectly.”
What makes Veloce stand out from other sandwich shops in the area is that the team makes homemade fresh mozzarella in-house every day, which is the same mozzarella recipe that has been in the family business for 50 years now.
The fresh bread for the 13 cold and four hot sandwiches comes from Elio’s Bakery & Deli on West Side Avenue in Jersey City. There are two different types of bread offered: an 8-inch Italian bread and an 8-inch Semolina bread with sesame seeds.
^ Sandwich No. 11 on the menu: eggplant, burrata, sweet peppers, fresh basil, and a balsamic glaze (Photo credit: @velocesandwiches)
The specialty restaurant also has a few salads to choose from (chicken Caesar, antipasto, garden, caprese, and tortellini pesto pasta salad), pasta (penne marinara and penne vodka), and sides like the crispy chicken nuggets with Veloce sauce and homemade chocolate chip cookie.
Try Out Veloce
Veloce offers pick-up, but James says delivery is “more so encouraged” either via the website, found here, or through third-party apps including Grubhub, DoorDash and Uber Eats. Catering for events and large parties is also available.
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The operating hours are Monday through Saturday from 11AM to 7PM. To follow Veloce on Instagram, click here!
