Treehouse Coffee Shop – A Hidden Gem in Jersey City

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Many aspects of normal life might be canceled {like going out to bars, indoor workouts, etc}, but one thing that hasn’t been canceled is coffee. Treehouse Cafe {located at 34a West Side Avenue in Jersey City} understands the need for caffeine at all times of the day, pandemic or not, and has continued to serve JC residents throughout this unique time in history. Now, it can be difficult to choose where to order coffee from with such a plethora of cafes in Hudson County, but Treehouse Coffee Shop is truly a gem in Jersey City’s West Side. In fact, many downtown locals will make the trek just to enjoy its delicious coffee and cool vibe. Read on for more about Treehouse Coffee Shop in Jersey City, and the couple behind it all. 

The Background

{Photo credit: @treehousejc}

Treehouse Coffee Shop is a true mom and pop. Owners Diana and Frank are local parents who love coffee and want to share good times with good people in Jersey City’s West Side and beyond. Diana and Frank had always day-dreamt about opening a coffee shop in the very spot they did on West Side Avenue in Jersey City. 

“We felt that we were missing out on our family time and wanted to expand our friendship within our community, so the choice was easy,” Diana and Frank explain. They used their individual skills and background and worked together to build Treehouse. Diana had experience in design and project management, while Frank was the GM of a restaurant group in TriBeCa. “We decided that we’d like to spend our time close to home and family, thus Treehouse Coffee Shop was born!” It officially opened on September 4th, 2019.

Read more: A Guide to the Coffee Shops of Hoboken

The Menu

{Photo credit: @treehousejc}

The coffee shop’s menu is stocked with everything customers need in order to kickstart their morning or afternoon. Menu items include sweet snacks and pastries, coffee, espresso drinks, matcha lattes, teas, and more. A menu item that comes highly recommended is the Vietnamese Redeye, which includes cold brew, chicory, vanilla, brown sugar, choice of milk, and espresso. 

In addition to its own delicious menu items, Treehouse is constantly partnering with local companies. For example, the coffee shop is currently offering customer favorites from Whealth + Co such as its Big + Awesome Scone or protein brownie. 

Giving Back to the Community

Treehouse also gives back with their “Cold Brew for the Heroes.” It is raising money to send 18 jars of cold brew to local Firefighters stationed a couple of blocks away on Kearney Avenue. Clients feeling generous can donate to this cause on their website.  

The Vibe

{Photo credit: @treehousejc}

Treehouse Coffee Shop may be a hidden gem, but it stands out from its neighbors due to its bright green, pink, and blue painted storefront {seriously, it’s hard to miss}. Locals describe Treehouse as “a little shop with big character” and “a perfect compliment to the neighborhood,” according to all of its five-star Google reviews. Diana and Frank provide a chill vibe and a friendly atmosphere for neighborhood locals and visitors alike to enjoy — customers truly feel a sense of community when they visit Treehouse. 

See More: Black Rail Coffee in Hoboken: A Delicious Cafe Off-the-Beaten Path

The Details

Treehouse Coffee Shop is located in Jersey City at 434a West Side Avenue but also offers online ordering with contactless pickup and delivery options. Customers can buy a drink straight from the Instagram profile, @treehousejc, or online at www.treehousejc.com and Treehouse will have it ready at the pickup window. Diane and Frank explain, “the pandemic wasn’t a part of our original business plan, but we’ve incorporated a new way to purchase our goods so everyone can have a little bit of normalcy without feeling too weird about it.” Pandemic or no pandemic, Treehouse Coffee Shop continues to keep customers happy and caffeinated.

Have you tried Treehouse Coffee yet? Let us know your favorite drink order in the comments below!

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Alexis moved to Hoboken after she graduated college in 2015 and fell in love with the area right away. She currently lives in Jersey City with her boyfriend, Ewan, and works in New York City as a fashion buyer by day and an aspiring entrepreneur by night. In her spare time, when she is not exploring the new, trendy spots around town, you will find her working out at one of her favorite local classes, singing along to the soundtrack of Wicked, or creating macrame wall art and home decor that she sells on Etsy.