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Subculture: Where Throwbacks + Delicious Food Meet in Jersey City

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There’s something to be said for that feeling of comfort found in your parent’s house, especially when your old room still has posters and old-school memorabilia on the wall {Jonathan Taylor Thomas, we’re looking at you} and Dunkaroos are in the food pantry. Add some classic ‘80s and ‘90s movies on VHS, Nintendo, + some Lisa Frank stickers, and it’s a serious bout of nostalgia. And for Nicky and Billy, owners of Jersey City’s Subculture in Jersey City, that’s exactly what their goal was for this downtown Jersey City spot, located at 260 Newark Avenue.

subculture jerseycity outside

Born and raised in Jersey City, Bill Visnosky and Nick Roda opened Subculture in Jersey City last April. Nick’s family has been in the food business in Jersey City for over 30 years, and Bill’s background is in graphic design and film — so the Subculture brainchild felt like a natural fit. “We wanted it to be a fun place to come with friends and family,” Nick explained, noting that all of the movie and TV posters {think: The Terminator, Boyz in the Hood, Tommy Boy, Ace Ventura, Grease, and a slew of Nickelodeon shows} adorning the walls are actually DIY-ed and from their own collections.

Subcultre JC inside

Throughout the small space, there are a ton of video games free to play, including SuperNintendo, Atari, and Sega Genesis.  

subculture jerseycity computer

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subculture jerseycity menu

 Throwbacks, food puns, floats + milkshakes = pure happiness. 

The food menu keeps with the throwback theme, and each one is housed in a unique Trapper Keeper {yes, #TBTnextlevel} adorned with a variety of throwback stickers or items {Lisa Frank and Sailor Moon, looking at you}.

subculture jersecity memorabilia

And if you’re worried the food won’t live up to the theme, you’re going to be pleasantly surprised.

subculture jerseycity pita

^ So yum!

Ordered the Zohan pita to go, and not only was it fresh, but it was flavorful and exactly the comfort food level {with a touch of salad, le sigh} that was needed. Word on the street is that their milkshakes are next level, and for those wanting to go later in the evening, just note that it’s BYOB. {Dinner, drinks you smuggle inside, and your parents’ basement? Sounds like a wild Friday night from decades past, not complaining.}

Other menu items to try: onion rings, chicken parm sandwich, and the air “fryed” French fries. {Note: All the fried foods are air fried = yum.} The menu is SUPER extensive and on-brand with its names, so take a good look and perhaps get creative with your order.

subculture- erseycity inside 2

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Nick mentioned during our visit that Subculture often has movie and theme nights, so definitely keep an eye on their Instagram for upcoming events and times. {When we were there, for example, they were talking about an upcoming Dirty Dancing anniversary party event with the movie playing throughout the restaurant.}

Hours for Subculture:

Subculture is open Friday + Saturday 11:00AM-11:00PM, Sunday 4:00PM-9:00PM, Monday-Wednesday 11:00AM-9:00PM, and Thursday 11:00AM-10:00PM.

Subculture offers delivery for those not wanting to venture out {the food is good enough to just order, but we reco coming in for the full experience, just sayin’}. “The whole point is fun,” Nick said. “It’s fun food — big, messy, delicious.”

Have you been to Subculture? What did you think? Let us know in the comments!

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Jen is the founder and Editor-in-Chief of HobokenGirl.com. With deep entrepreneurial roots in Hudson County — as her grandparents owned textile businesses on Tonnelle Ave in North Bergen dating back to the 50s — she started the site as a Hoboken resident to discover the amazing things happening in the area. When not planning the next Hoboken Girl event or #HobokenGirlHelps volunteer project, she can usually be found shopping at local boutiques, eating an Insta-worthy meal, walking her two pups, or watching Bravo TV and ordering takeout with her husband.

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