Home Events + News Hoboken Beauty Businesses Are Having a Moment: 13 New Spots in Town

Hoboken Beauty Businesses Are Having a Moment: 13 New Spots in Town

by Stephanie Spear
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Here in the Mile Square, we’re known for having a high density of bars and restaurants. But by the end of 2023, we’ll also be known for having an incredible amount of beauty service spots. In addition to our already-stellar lineup of service providers, over a half-dozen new businesses have opened or will open throughout the rest of the year. Let’s take a look at Hoboken’s class of 2023 beauty newcomers.

Aspen Prime Med Spa | 74 Hudson Street

aspen prime

Local entrepreneur Sandra Gail Frayna, PT founded Aspen Prime Medspa when she saw the need for an elevated beauty concierge service. Naturally detail-oriented, Sandra is focused on learning + growing with the aesthetics industry and has a passion for helping clients. This passion motivated her to open Aspen Prime Medspa as a haven where guests can indulge in beauty and wellness in a luxury setting. Read more about Aspen Prime here.

Read More: A List of Bayonne Beauty Spots to Visit

Attain Total Health | 720 Monroe Street Suite E407

Lauren Ben-Meir of Hoboken’s Attain Med Spa recently debuted a new part of her business called Attain Total Health — a “comprehensive health and wellness program designed to empower patients and provide them with knowledge about their own bodies so they can make educated decisions regarding their health”, per the website. Aside from health + wellness assessments, the program will also provide personalized treatment recommendations, referrals to providers, and more.

BOND | 425 Washington Street

BOND_Coming Soon

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The team behind Bond Salon in downtown will be opening a second location in Hoboken later this summer, called BOND. BOND will be located at 425 Washington Street. BOND will be an expanded studio space with the same offerings as Bond Salon, according to Michael Enzo Trivett founder of BOND. Stay tuned for more information as the space opens.

Coiffeuse | 601 Observer Highway


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This brand-new salon opened in August 2023 and provides men’s and women’s cuts, color treatments, and extensions. We don’t know much about this newcomer, but we’re excited to learn more as the salon opens its doors.

Evolve Med Spa | 1025 Maxwell Lane

evolve med spa

Newer to the scene in 2020, Evolve Med Spa has quickly become a go-to among beauty lovers in the area. Most recently this Hoboken-founded business outgrew its Grand Street space, and now has an uptown location at Maxwell with three times as many treatment rooms. The med spa has also expanded throughout New Jersey, NYC, and Maryland — and provides injectables, laser hair removal, facials, body treatments, and more. Learn more here.

Graceful Skin + Body Spa | 100 Madison Street


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New Jersey native Grace Sibilia founded Graceful Beauty at the beginning of 2023 with her team who also provide professional makeup application and cosmetic injectable services. Grace is a licensed Oncology Certified Aesthetician and wants every client to relax, and leave the spa knowing they are feeling their best. Grace specializes in bridal services, acne treatments, and anti-aging transformations.

Hello Hydration | 56 Newark Street

hello hydration

New to Washington Street, Hello Hydration is a medical aesthetic clinic that seeks to enhance and revitalize patients’ natural beauty through a number of different treatments. The spa provides medical aesthetic treatments, such as neurotoxin treatments, dermal fillers, polydioxanone (PDO) threads, micro-needling, laser hair removal, KYBELLA, and more.

Laser Away | 220 Washington Street


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The team at Laser Away will focus on non-invasive aesthetic treatments of the whole body and while its focus is primarily on laser treatments for hair and tattoo removal, the team will also provide other treatments in a relaxing yet sophisticated environment. Some of the popular treatments include acne scar removal, body contouring, facials, and injectables such as Botox, Juvederm, Clear + Brilliant, and VelaShape, just to name a few. Read more about LaserAway here.

Moxie | 1032 Washington Street

moxie hoboken nj

Moxie is a full-service salon and beauty bar founded by twin sisters Jenn and Jamie Dunn who have proudly grown their business throughout the tri-state area. The ‘Moxie Twins,’ as they are known, have evolved the concept from a standard beauty salon to a full blow dry and beauty bar, providing a wide range of beauty services not only related to haircare but skincare, makeup, hair removal, spray tanning, and more for both men and women. Read more here.

Plump | 415 Washington Street


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Plump Cosmetics and Injectables has opened its doors in Hoboken.  The spa is located at 415 Washington Street. The Hoboken location is the seventh location of the company, which has locations in Manhattan and Miami.

Skin by EC | 80 River Street, Suite 2A

Skin by EC, formerly known as EC Beauty, is a longtime Hoboken go-to for skin and body care (and winner of our Best of Hoboken awards for almost a decade!). In addition to the name change, the rebranding of the studio included a refresh to the logo, colors, fonts, images, decor, and overall brand look and feel. The spa was founded by Erica Cerpa in 2007.

Skin Laundry | TBD


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Skin Laundry, a laser facial chain, is perhaps the most elusive member of the class of 2023. HG was tipped off to its plans to open in Hoboken by two job listings on its website, but no location has been announced, and there is nothing mentioned about a Hoboken location on the company website. While the chain has locations throughout the US, a Hoboken location would be its first in New Jersey.  Read more here.

See More: Hyssop Beauty Apothecary: All Natural Skincare in the Heart of Nutley

SW3AT Wellness | 317 Central Avenue, Jersey City

sw3at sauna sign

Let’s call this Jersey City Heights spot a ‘distinguished alumnae’ of the Hoboken beauty scene, since there used to be a SW3AT Wellness Studio right near the PATH Station up until this spring. This new version of SW3AT Wellness will feature expanded offerings including yoga, meditation, a sound bath, a salt room, private infrared sauna suites, and practitioner rooms for rent as a community space. Read more here.

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