HDSID Holiday Market in Jersey City Kicks Off This Weekend: Our Favorite Vendors

Written by:

As you wrap up {or begin} your holiday shopping, the open-air Historic Special Improvement District’s {HDSID} Happy Holiday Market is here just in time. Beginning Saturday, December 12th, the market will be open 12PM – 6PM — and continues on December 13th, 19th, and 20th — giving everyone a chance to shop small and local at this unique event.

Located at the Grove Street PATH Plaza {145 Newark Avenue, Jersey City}, the holiday market cultivates small businesses and entrepreneurship by providing a thriving place for artisans to sell during the holiday season.

This year, The Ashford is partnering with the market on its rooftop which will be heated, decorated, and feature an Instagrammable Santa Station. The Ashford will be serving drink specials all day and sponsoring a giveaway for one lucky shopper. Check out the virtual tour of The Ashford before you go and keep reading for a preview of the incredible local vendors, and some of our favorites at the HDSID market:

hdsid holiday market jersey city

Noir Jolie Beauty

Noir Jolie Beauty

Photo credit: @noirjoliebeauty

Noir Jolie Beauty has simplified the idea of beauty products. The luxury organic products are made with organic butter, oils, and herbs to naturally cleanse, nourish, and moisturize skin. Products are made in small batches and always sulfate, paraben, and chemical-free. Don’t underestimate the effect high-quality lotions and oils have on a spa treatment — even when done at home.

Boone Art Life

Photo credit: @booneartlife

If you blend the art of sculpting with modernism and the concept of free-flowing energy, you’ll love what Boone creates. A sculptor in Jersey City, Boone’s sculptures are inspired by the spirit of free movement and nature. His art pieces can be used to decorate homes, specific rooms, and office spaces.

Hudson Houndstooth

Photo credit: @hudsonhoundstooth

These adorable pet accessories are made from recycled/reclaimed fabrics. They are all sourced and made in the NYC area. Hudson Houndstooth donates at least 10% of proceeds of every sale to a local pet rescue making it a no-brainer for anyone with a dog or cat.

NW Lovely Styles

Photo credit: @nw_lovely_style

NW Lovely Styles is a jewelry collective brand based in NYC, offering a variety of modern styles for shoppers of all ages and demographics. Each piece is made by local and international designers using sterling silver, stones, and other high-quality materials. A few luxury pieces feature crystals, quartz, and various gemstones.

Sonny Boy Co.

Photo credit:@shopsonnyboy

Sonny Boy Co. creates luxury candles to elevate your space. Each 10-oz. candle is made with a coconut soy wax blend and has a burn time of 62 hours. Unique scents include cashmere wool, smoked birch, spiced apple, and wild rose vetiver. Another feature that makes these candles unique is the wooden wick. Sonny Boy recommends trimming the wick between burns for the best experience.

The 50/50 Company

Photo credit: @the5050company

The 50/50 Company is a one-of-a-kind creative design team specializing in illustration. The creators, Matt and Jen, have rescue cats to keep them company in its studio and inspire its work. A portion of the proceeds is donated to animal welfare groups. If you, or someone on your shopping list, have a pet this duo is a go-to for pet portraits.

Myrtle & Flossie

Photo credit: @myrtleandflossie

Myrtle & Flossie was created to operate as a “post-baby” concierge hub, helping new, veteran, empty-nester, single, step, adoptive, and would-be moms alike. Understanding and knowing that motherhood can equally be both rewarding and challenging, this fashion and wellness lifestyle brand is designed to be an effortless addition to any mama’s life.

NANU Studio

Photo credit:@nanustudioco

NANU Studio is an illustration studio owned and operated by Krishna Chavada, an Indian-American woman who works to do good for the planet while creating her greeting cards, stationery, and art prints. Her playful and vibrant illustrations are inspired by pop culture, overheard conversations, and the natural world. If you’re looking for unique holiday cards, considering stopping at her booth.

Tipsy Tie Dye

Photo credit: @tipsytiedye

Tipsy Tie Dye offers a fresh take on a nostalgic childhood craft. The brother-sister duo combines science with creativity to foster collaboration and inclusivity. Katie comes from the fashion world as a creative director and denim designer, while Kevin is an analytical chemist that specializes in garment finishing and dye science. Together they have brought tie-dye to cocktail hour.

Foodie Cuties

Food Cuties

Photo credit: @foodiecutiesnj

If you’ve never needed tiny food-inspired buttons and charms in your life before, you might reconsider when you see Foodie Cuties’ accessories. Earrings, charms, buttons, and more all made to look like tacos, french macarons, cookies and milk, pan dulce, empanadas, donuts, cheeseburgers, pizza, and even sushi. These colorful cuties would make a great gift or add-on gift for the foodie lover on your shopping list.

If you are a creator interested in participating in 2021 sign up here to join the vendor mailing list.

email buttons


Written by:

Originally from North Carolina, Ainsley became a proud Hoboken Girl years ago. As a freelance journalist she has written about everything under the sun for the past six years. She works from her home office in uptown Hoboken or sometimes from Choc-o-Pain, because nothing says “freelancer” like working from a café with a fresh croissant nearby. As the mother of one very fast toddler, she has a passion for self-care, parenting hacks, and discovering all the fun things the Mile Square has to offer.