A popular local eatery known for its creative and customizable takeout options is officially closing its original location at 356 Varick Street in Jersey City. After more than five years of serving the community from this spot, gtk is bidding farewell to its founding home. While the closure marks the end of an era for the business, there’s a lot more on the horizon including a new location in Jersey City and a name update. The Hoboken Girl chatted exclusively with gtk founder Andrew Martino to get an update on what’s happening with the eatery. Read on for more about what’s happening with gtk.
Photo Credit: gtk
About gtk
gtk, which stands for Ghost Truck Kitchen, was launched in 2019 at 356 Varick Street in downtown Jersey City. Andrew Martino, the founder of gtk, wanted to offer high-quality takeout food made with organic ingredients. gtk is known for items like their aforementioned wrap, wings, and mac and cheese. It also serves a variety of delicious, health-conscious options like salads, wraps, and protein-packed rice bowls. Their menu also has gluten-free, dairy-free, vegetarian and vegan-friendly options.
Photo credit: @sayheysocial
In 2023, a gtk location in Hoboken at 1014 Washington Street as “go to kitchen.” At the same time, the team announced plans for another location at the 295J apartment building in Jersey City, located at 295 Johnston Avenue in the Bergen-Lafayette neighborhood.
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What’s Happening
While the team had its eye on expansion, various problems plaguing the project have resulted in redirection. First, the original location at Varick Street will close. According to information provided exclusively to The Hoboken Girl, the closure stems from a variety of building-related challenges that made it impossible to continue operations. The Hoboken location will continue to provide delivery to Jersey City residents. For the time being, Hoboken will serve as the central hub for gtk’s operations. The team has worked to expand delivery options to cover a wider range of Hoboken and Jersey City.
Photo credit: @sayheysocial
Second, the new location at 58 Maple Street inside the 295J Apartments in the Bergen-Lafayette neighborhood of Jersey City is still in development but will be solely operated by gtk. In June 2024, The Hoboken Girl reported: “While there is no timeline on the opening just yet, a source close to the project shared with HG that Andrew Martino, founder and operator of GTK, “is working on a new model that will help satisfy the neighborhood’s need for family-friendly dining, event space, and great takeout all-in-one space, in partnership with Southeast-based legacy BBQ brand Sticky Fingers Ribhouse.”
Sticky Fingers Ribhouse is no longer a part of the development in Bergen-Lafayette, and gtk will be operating the space as a sole proprietor.
Back to Basics
When gtk opened its Hoboken location, the brand underwent a redefinition, moving away from “Ghost Truck Kitchen” to “Go-To Kitchen” as a way to distance itself from some of the negative perceptions surrounding ghost kitchens.
However, with the transition of the original Jersey City location and the evolution of the business, Hoboken Girl has learned exclusively that gtk has returned to its original name — Ghost Truck Kitchen. The decision reflects a decision to return to the brand’s roots, embracing the identity that first made it a local favorite.
Photo credit: @sayheysocial
The team hinted at the possibility of this via the FAQ section of its updated website, which went live in July, writing: “When we first opened in 2019, we called our concept “Ghost Truck Kitchen” because like ghosts, no food trucks actually existed in our kitchen. But, we wanted to create a takeout experience that mimicked that of a food truck festival — where everyone can easily order the best of the best of whatever they’re craving. So, our culinary team created a variety of menu concepts that allowed us to serve our neighborhoods in just this way! In 2021, after some confusion around our name and realization that our true customers call us “gtk”, we shifted our brand name to go-to kitchen. But, as Jon Bon Jovi said, who said you can’t go home, right? Keep an eye out for updates here in 2024 on our updated brand vision for the future. ”
Andrew Martino said, “the Ghost Truck Kitchen concept was inspired by the tastebud overload experience that is eating at a food truck festival, minus the ‘everyone standing in different, long lines’ part – this idea that everyone can find any and all of the unique flavors they could be craving all in one place. But, on top of confusion that we had an actual truck, the connotation around ‘ghost kitchens’ in the hospitality industry that just any business can pop up out of a commercial kitchen led to confusion around our chef-driven concept.”
As gtk navigates this transition, founder Andrew Martino shares “the team remains deeply committed to the community that has supported them from the beginning. The closure of the Varick Street location may be a temporary setback, but we’re looking ahead with optimism and a focus on doing what we do best, with a space that allows us to serve more people in more ways.”
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