HG Raises Over $2K for The Flow Initiative Through Our Hoboken Girl Breakfast Sandwich

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Giving back to the Hoboken and Jersey City communities has always been a core value of The Hoboken Girl team and The Local Girl team as a whole. Since launching in 2012, our team has raised tens of thousands of dollars for local nonprofits throughout Hudson County and beyond. Our sandwich collaboration with Alessio’s, which kicked off in March 2024, has helped us raise over $10,000 to date for local nonprofits. The HG team got together with Alessio’s on May 20th, 2026, to celebrate the latest donation, which will go to local organization The Flow Initiative. Read on for more about our partnership with Alessio’s and the donation to The Flow Initiative. 

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The Little Sandwich That Could

The Hoboken Girl Breakfast Sandwich is a collaboration between The Hoboken Girl team and Alessio’s Cafe, a locally-owned cafe that creates delicious Italian pizzas, wraps, and sandwiches along with Italy-sourced coffee and other treats. We created The Hoboken Girl sandwich in March 2024 in an effort to give back to the York Street Project, a Jersey City non-profit that helps unhoused individuals, during Women’s History Month. It started as one month, but due to popular demand, it grew into a collaboration that has spanned for over two years— and is still going strong!

In November 2025, our team donated $3,250 to Hudson County CASA from sandwich proceeds, one dollar per sandwich donated to a local non-profit of our readers’ choosing. In 2024, we raised over $5,000 for the York Street Project and the Hoboken Public Education Foundation

Spring 2026 Donation

The recipient for the spring 2026 donation was The Flow Initiative, as selected by HG readers. The Flow Initiative is a national non-profit organization based in Jersey City. Eiko La Boria started The Flow Initiative in 2019 upon learning that period poverty is not just an issue in developing countries, but right here in the United States. Her mission is to achieve menstrual equity through access to period products in a world where there is no shame or stigma surrounding period poverty. According to the organization’s website, “To date, The Flow Initiative has passed seven menstrual health bills, educated 40,000 students on menstruation and period poverty, and distributed 1.8 million menstrual health products worldwide.”

In 2023, The Flow Initiative achieved a huge advocacy milestone with the passage of Bill A1349, which requires New Jersey schools to provide free menstrual products to students. A second bill that The Flow Initiative helped champion, A3211, passed just a few months later, making feminine hygiene and sanitation products available in NJ shelters.

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