Melissa Ben-Ishay is a mom, baker, Hoboken resident, and the founder of Baked by Melissa, the New York City-based brand famous for its signature, bite-size cupcakes and treats. Passionate about baking since childhood and with the idea that people should be able to taste more flavors without a post-dessert guilt trip, she decided to do what she loved and launched Baked by Melissa in 2008 after being fired from her job in advertising. Today, the company operates 14 stores and ships nationwide. Ben-Ishay currently serves as the company’s President and Chief Product Officer. Her first cookbook, Cakes by Melissa, was released in October. She lives in Hoboken with her husband and daughter and will be sharing about #momlife in the mile square.