• Hoboken Style: Noellery {Jewelry Shop} Opens Downtown

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    Noellery, a downtown jewelry shop opened recently, and of course we had to share all about it. Chock full of affordable costume jewelry perfect for a quick pick-me-up or sparkly addition to your accessories collection, this boutique has something for every fashion-forward accessory lover.

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    Among the things you can find in Noellery include earrings, necklaces, small gifts, watches, and other fun accessories.

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    The store is well laid out: all of the studs are placed on one wall immediately to your right when you walk in, and other bedazzled necklaces and jewels are placed together in symmetry throughout the store.

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    As far as prices, you can find something for as little as $10 all the way up to $100+, but nothing that will break the bank! We can’t speak to how long the jewelry pieces will last/if the metal turns quickly as the pieces are costume, but considering the prices are very affordable, it’s no doubt you will find something in your budget. A quick tip from a costume jewelry connoisseur {aka obsessed w/buying it}: don’t get the jewelry wet OR spray perfume or fragrances directly on it or it will ruin the metal.

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    Noellery’s owner and namesake, Noel Do, was super sweet — sharing her story about quitting her corporate 9-5 to follow her passion and dreams of opening a jewelry shop.

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    All in all, a nice little shop that has a bit of a mall-accessories store vibe, but still a fun shop to frequent on your way home from the path to buy a gift for a friend {or yourself} and still shop locally!

    Have you been to Noellery? What did you think?


    Written by:

    Jen is the founder and Editor-in-Chief of Hoboken Girl. She started the site to discover and share the wealth of things happening in Hudson County. Her roots in the area extend to her maternal grandparents, who owned two textile factories in Weehawken and North Bergen. When not planning the next Hoboken Girl event/volunteer project or editing her life away, she can usually be found shopping at local boutiques, eating an Insta-worthy meal, walking her French bulldog + rescue pup, or watching the latest murder doc on Netflix with her husband.


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