Jeremy Sulit, a Hoboken resident is the businessman behind JS Media, an ad agency that offers media planning/buying for small and mid-sized businesses. He graduated from Syracuse University graduate and is an IAB Certified Media Planner & Buyer. Sulit began his career as an intern in the media department of Philadelphia’s Tierney Agency and knew right away that media was his future. We had a chance to chat with Jeremy about his business and discuss some of his favorite things to do in the area.
Hoboken Girl: Tell us about JS Media.
JS: My business is JS Media and I am the founder. JS Media is an ad agency that specializes in media planning/buying for small and mid-sized businesses. What this means is we advise businesses on where to advertise and how much to budget for an ad campaign. Our focus is mainly on traditional forms of advertising, including billboards, transit ads, supermarket ads, TV, radio, print, and online publications. I founded JS Media in March of 2018 under the principle that small and mid-sized businesses should have access to the same advertising expertise as their larger counterparts. I operate JS Media out of my apartment in Hoboken.
HG: How long have you lived and/or worked in Hoboken or Jersey City?
JS: I have been living in Hoboken since April 2013.
HG: Who or what is your biggest source of inspiration?
JS: I am always inspired by stories of people who have overcome major obstacles because those stories are reminders that as long as you believe yourself and you work hard and you’re passionate about what you do, you can do just about anything you set your mind to.
HG: What are your goals for this year?
JS: My main goal is to generate more revenue in 2021 than I did in my first three years combined. I’m also hoping to find more opportunities to give presentations both about the value of what JS Media has to offer and about my journey as an entrepreneur.
HG: What’s a typical day look like for you?
JS: Because I set my own schedule, I don’t really have a typical day but I make a point to send 30+ cold emails a day Monday-Thursday and follow up on my cold emails from the previous week every Friday. Also, staying in good shape is very important to me and I go to the gym 5-6 times a week.
HG: What’s the hardest part of your job?
JS: Most small business owners are used to doing their own media buys because they’re not aware that my type of service exists so I have to educate many prospective clients on why it would benefit them to do their media buys through me instead of doing it on their own.
HG: What has been the highlight in your career/life so far?
JS: April 2018 when I started working on my first project for JS Media. That’s when I discovered just how much I love being an entrepreneur so it was the beginning of a new chapter in my life. I’ve been continuing to grow my business ever since.
HG: Tell us about other businesses in the area you admire and why. Be sure to share their social media handles if you know them.
JS: There are so many but I want to give shout-outs to Impostos (@impostoshoboken), who is also one of my clients, and Shaka Bowl (@shakabowl). As a young entrepreneur myself, I admire other young people who have the tenacity to start their own businesses and make it work. Also, the food at both establishments is really good!
HG: What is your favorite restaurant in Hoboken or JC?
JS: I’ve only been there once but the best meal I had in Hoboken was at Blue Eyes.
HG: What is your favorite boutique in Hoboken or JC?
JS: I don’t go to a whole lot of boutiques but I really like Jos. A. Bank for clothes shopping.
HG: What do you love most about Hoboken/JC (where you live/work)?
JS: I love how Hoboken offers the best of both a big city and a small town. It’s got the convenience and the nightlife of a big city but it also has the community feel of a small town. I love how I’m always running into familiar faces and I’ve become friendly with the staff at many local businesses in Hoboken.
HG: What is your favorite thing to do in Hudson County?
JS: Getting some sun at Pier A Park on summer afternoons, going for runs along the Hudson, going out to the bars downtown on weekend nights, playing in Zogsports leagues. Fun fact: I used to be a ref for Zog Sports. I’ve reffed soccer, cornhole, skeeball, and dodgeball in the past (and yes, there are refs needed for cornhole and skeeball).
HG: What is your favorite outdoor place to spend time in Hoboken/JC?
JS: Pier A Park in Hoboken.
HG: What is your favorite place to work out in Hudson County?
JS: Planet Fitness in Hoboken.
HG: Where do you go out with friends in the area?
JS: Mainly the bars in downtown Hoboken like Pig & Parrot, Texas Arizona, McSwiggans, Mills, Green Rock, just to name a few.
HG: What is something you think needs to come to Hoboken or Jersey City?
JS: I think Hoboken needs more rooftop bars.
For business inquires, visit the JS Media website.