A Trip to the Rosé Mansion in NYC

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Pink, girly and oh-so-sweet! The Rosé Mansion pop-up experience in midtown New York City {111 West 32nd Street} is worth a visit for that new Insta pic you’re looking for. Grab your best friends, a good camera, and 21+ ID, and be ready to strike a pose within this interactive experience. Read on for an exclusive look inside HG contributor Genna’s experience with her girlfrands:

rose mansion new york city

What is it?

rose mansion new york city

Rosé Mansion is a fully immersive 14-room self-guided {read: at your own pace} experience for drinking rosé — DUH — and taking cute photos with artsy backdrops created by local artists. If it sounds silly, just take a look at the photos on social media to see for yourself. Are you even a millennial if you don’t Instagram? 

rose mansion new york city

The two-story activation includes tasting eight 1-ounce pours of different rosé variations throughout the journey of a giant ballooned archway, scratch-and-sniff wall, a bathtub full of roses {pictured above}, a ball pit, and blending a custom rosé of your choosing. You’ll end up leaving with some great photos {and boomerangs} along with your branded plastic wine glass and a souvenir pin.

Why go?

rose mansion new york city

Other than a place to take pretty pink photos, the Rosé Mansion is full of fun and interactive art experiences depicting the journey of creating Rosé wine.

Wander the rooms in The Mansion while sipping Rosé from around the world. Each room will transport you to a different place and time. Along the way, you will learn about the history, science, and culture of this magical beverage.

Yes, some might say ‘Rosé Mansion is the next Instagram thirst trap disguised as a food celebration’ but in all honesty, on a Wednesday night, it’s definitely something fun to do with a group and taste almost two glasses of rosé along the way = never a bad time.

READ: The Best Wine Bars in Hoboken + Jersey City

How much are tickets and what is included?

rose mansion new york city

Despite the seemingly hefty price {$45 including fees, and $35 on weekdays until 5:30PM and then 4:30PM on Fridays} the ease of purchasing tickets online for a specific date and time allow you to avoid waiting in any long lines. Tickets are not sold at the door, but you can stop by and purchase online the day-of if you make last-minute plans.

Multiple tickets can be purchased at once if you have a large group, but one person in the party must match one of the names on the ticket with a photo ID.

Note: there is no bag check available so only small tote-sized bags are permitted. PSA that no luggage or anything of that sort is allowed. Also, no pets or strollers either — it’s a good time to get a babysitter if needed.

How do I get tickets?

Despite being closed on Tuesdays, you can see all available dates and purchase tickets here.

Is it worth going?

rose mansion new york city

If you’re a fan of fun, photos, friends and of course, rosé, the Rosé Mansion is a big W. TBH, it was a pretty seamless and pleasant experience since you can explore at your own pace. It’s a maze of sorts, so if there’s a big group in front of you, just hang back to avoid any type of congestion {or photo-taking} issues.

The website may say that there’s a one-hour time limit, but we spent almost two-hours {okay, so it was a Wednesday night} and nobody was rushing us out the door. Also, if you want to hang around after your tour there are additional souvenirs, bottles, and snacks available for purchase at the Grand Tasting Lounge in the lobby area.

If you’re feeling sappy about the end of summer, Rosé Mansion is sure to give you the summer vibes you need as we enter pumpkin spice season.

See More: Fun Bachelorette Party Ideas in Hoboken + Jersey City

Have you been to Rosé Mansion? What did you think? Share with us in the comments below and tag us in your pics on Insta @HobokenGirlBlog + #HobokenGirl <3

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Genna moved to Hoboken upon graduating from the University of Tennessee to start her Marketing career at HGTV, and is most currently at The Knot in downtown Manhattan. To Genna, there's nothing better than cheering on UT football, soaking in warm sunny weather on her balcony, and watching starry-skied movies on Pier 13. You may have spotted Genna as a customer associate at Anthropologie ...that is, when she's not doing Hot Yoga or punching bags at CKO! Most days, you can find Genna circling the Mile Square on an early morning run or attempting to justify her shopping habits along Washington Street.