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Hoboken Girl’s Holiday Market Raises Over $5000 for Scholarship Fund

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Over 500 people came out to celebrate the season and give back at our first ever Hoboken Holiday Market at the W Hotel in Hoboken. Local vendors {all local boutiques and Etsy shops!} displayed their most festive and fun pieces, and 100% of proceeds from ticket sales went to the Dustin and Daniel Friedland Scholarship Foundation for local Hoboken High School Students — which raised over $5000. We are just blown away by the support, and so we’re sharing a photo recap of some of the holiday cheer. A big thanks to our sponsors W Hoboken, CarePoint Health, and La Marca Prosecco. All photos below by Will Ferman.

From L-R:

Hoboken Girl Founder Jennifer Tripucka, Deanna Friedland, and Hoboken Girl Events Coordinator Kate Lombardo.

The night raised $5000 for Deanna’s charity fund that will help Hoboken High School students go on to higher education.

Some of the HG team, vendors, + holiday market attendees: 

So much shopping, so little time. And more of our amazing vendors:


Thank you to all who came out, sipped, shopped, and had a festive evening. We so appreciate it! If you weren’t able to attend and donate, you can donate directly to Deanna’s Go Fund Me for the scholarship here.

Stay tuned for more Hoboken Girl Helps events, coming soon.We already can’t wait till next year! xo

Written by:

Jen is the founder and Editor-in-Chief of HobokenGirl.com. With deep entrepreneurial roots in Hudson County — as her grandparents owned textile businesses on Tonnelle Ave in North Bergen dating back to the 50s — she started the site as a Hoboken resident to discover the amazing things happening in the area. When not planning the next Hoboken Girl event or #HobokenGirlHelps volunteer project, she can usually be found shopping at local boutiques, eating an Insta-worthy meal, walking her two pups, or watching Bravo TV and ordering takeout with her husband.

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