Seasoned Hudson County spa goers know that Hoboken’s Bliss Spa had the best brownies and zen room to wait for treatments. Brownies, massage/facial, sauna, steam room, repeat {it’s called #selfcare hunni} — but sadly, it’s the end of an era in Hoboken. The Bliss Spa Hoboken location is closing at the end of November, sources for the brand confirmed with Hoboken Girl.
The closure doesn’t come as a huge surprise. In the last few years, Bliss got rid of its nail services and turned the area into a lounge, which raised some eyebrows at the time, especially those who wanted a full spa day work up. They also had frequent deals on Groupon, which looking back may have indicated a struggle to get routine clients. The company will, however, be keeping its online store and products — so not to worry if you’re a Bliss product lover.
We reached out to the W Hotel and they were aware of the changes happening at the end of 2019, but did not know of the new venture to come in the space.
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Allegedly, according to sources, there will be another spa coming in its place but it won’t have the same waxing services Bliss offered. There’s no word on what the spa may be yet, but since the space is within the W Hotel, speculations include the fact that many newer W Hotels have an Away Spa within their locations. We’ll keep you posted should we hear more.
Since December 2017, Bliss has been closing several of its brick-and-mortar locations, including Beverly Hills, Scottsdale, San Francisco, West Hollywood, and Atlanta. The only locations available in our area currently are the Bliss on 57th Street and Soho on Broadway which have not been announced as closing just yet — but reps for the company declined to comment either way when asked about these two. So essentially, use your Bliss gift cards ASAP, friends!
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Bliss spa was founded by Marcia Kilgore, a Canada native who moved to Manhattan in 1987 to attend Columbia. In 1993, the then 25-year-old Marcia Kilgore launched Bliss Spa, and was almost immediately scooped up by a major French luxury brand. She had grown Bliss out of a tiny studio in New York City, which blossomed into a mini empire over the years. In 1999, LVMH acquired the brand, but instead of resting on her laurels, the entrepreneur went on to create other brands including a retro-skincare line, Soap and Glory, as well as the unique “FitFlop.” Her latest venture is Beauty Pie, an online beauty membership service.
It’s sad to see Bliss go, but with every ending comes a new beginning {spa goers can only hope, anywayZ}. We will keep you posted on what is to become of the space, and in the meantime will get our brownies at Baking Mama!
