Hoboken mamas and papas looking for some style game elevation for your babes — you’re in luck. City Kidz is solving that style conundrum in Hoboken, in a big way. Located at 163 2nd Street between Bloomfield and Garden, City Kidz is a streetwear clothing store for the town’s most stylish kids. The shop was opened by Hoboken mom Brittany Anderson, as she wanted to fulfill her dream of having her own boutique and sharing her love of kids’ style. When she saw the large storefront for rent, she knew this was her moment. Read on to discover everything that this first streetwear boutique for kids in Hoboken has to offer {oh, and you can shop online too}.
The Shopping Experience
What’s on sale at City Kidz gives you a taste of New York, Miami, and Los Angeles fashion for children of all ages. The racks in the physical store are lined with camo, plaid, bold colors, and even vintage designer brands.
“I didn’t realize I wanted to do kids fashion until I had my son Xander,” Anderson said. “Once I saw all the different outfits he could dress in, I was hooked.”
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Anderson wanted to give locals more options for their kids than just the normal outfits found at other children’s stores. This mom understands there isn’t only one type of parent and she puts customer service above all else.
“Now that I’m representing my own brand, I want to make sure I’m doing my best every day,” she said. “The store is really helping me grow as a person and as a woman.”
{Photo courtesy of @city.kidz}
The boutique carries children’s sizes from infant to 10/12, and most everything is unisex. Popular items you can find at City Kidz include “The Universal Sweater,” a sweat suit by Australian brand Doo Wop Kids, as well as the “Adventurous” dress and skull print sweatsuit by Berlin brand Little Man Happy. Other brands include @kytebaby, @lilxokings, @memekidswear, and @shopemichi — shop some of those fun brands online here.
City Kidz also offers consignment for customers who want to sell vintage designer children’s clothing as well. Anderson recently received brands like Christian Dior, Burberry, and Moschino from a retailer in Chicago who’s sold to Kim Kardashian. Vintage items are sold at face value — she says she wants people to be able to afford the unique pieces in her store.
“If it were up to me, I’d give everything away for free,” she jokes. “But then again I would be broke.”
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Behind the Brands
Growing up, Anderson always had a tomboy sense of style. Now, she channels that vibe into the outfits she buys for her streetwear boutique. She says her prices are comparable to Zara Kids and everything is machine washable except for delicate or knit pieces.
Having previously worked at Hoboken vintage clothing store Mint Market, she describes the owner Valerie as her mentor, often still asks her for advice or to borrow everyday supplies for the shop.
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{Photo courtesy of Brittany Anderson}
Anderson appreciates the time she can spend with her family, who has helped her at every step in her career. She even took a page from her mom’s book that helped influence her own style, as she credits her style to her mom, who won’t go anywhere without looking and feeling her best. For now, Anderson wants to obtain a bigger client base in the future and create an experience out of City Kidz. Eventually, she’d also love to open another store in Los Angeles.
Currently, customers can shop City Kidz’ inventory online here and the store is also offering open for curbside pick up.
Have a favorite buy from City Kidz? Let us know in the comments!
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